Have you ever wanted to bring awareness to a social cause and didn’t know how to go about it? We are here to help. We can help you bring about the change you want to see happen by broadcasting your own SOS.
SOS Worldwide is an independent non-profit organization that increases the visibility of and public debate around human rights abuses worldwide through the use of innovative social media strategies by utilizing proven networks of analysts, technologists, journalists, advocates and lawyers to reduce the resource, time and financial constraints that would otherwise prevent their voices from being heard.
SOS Worldwide’s first project, SOS Venezuela has been a huge success. SOS Venezuela generates global awareness about the Venezuelan crisis and creates an activism platform. It has become a safe place for Venezuelans and the global community to voice their opinions through the sharing of photos, videos, media and op-ed pieces.
CommunityAt SOS Worldwide we create engaged communities and leverage their collective potential to bring about change. As we grow our campaigns to cover new issues and regions, fostering such communities will be vital to our success.
AwarenessAwareness is a catalyst for action. Our primary goal as an organization is to inform and create awareness for specific causes where there was none before. We actively push our team to be aware of new sources, issues, methodologies, and technologies.
IngenuityWe are constantly searching for new ways to promote awareness and engagement. We are not afraid to experiment with a focus on impact. Innovation keeps us and our message relevant.
JusticeWe support grassroots human rights campaigns that have a powerful message with a high potential for impact. We believe awareness is a catalyst for action and it is action that brings about change, and ultimately, justice.
On February 15th SOS Worldwide launched its first initiative, SOS Venezuela, to increase the visibility of and public debate around human rights abuses worldwide and assist in organizing a response. Over the following 3 months SOS Worldwide collected, analyzed, and applied insights from our data to expand our reach, influence, and impact.
Using data collected from social media channels we worked to understand and more effectively engage our community. Specifically SOS Worldwide:
- Scraped data from the web to map 350 demonstrations in 256 cities throughout the world
- Analyzed billions of data points from Facebook, Twitter, Instagram, and Google Analytics to optimize SOS Worldwide’s engagement strategy
- Conducted statistically significant community surveys to further guide SOS Worldwide’s outreach and fundraising efforts
Based on these insights and SOS Worldwide’s intense dedication we succeeded in collaboratively building a network of over 220,000 individuals from over 100 countries.
In its first 12 weeks SOS Venezuela’s campaign had over 8.4 million engagements that generated over 100,000,000 impressions leading to greater awareness and political pressure to ensure protestors voices were heard and rights were protected.